Fresh face for ‘Left Behind’ series Print
Written by Christine D. Johnson   
Thursday, 10 March 2011 12:05 PM America/New_York

Tyndale House Publishers is putting a fresh face on its blockbuster “Left Behind” series. The successful end-times set is being repackaged with new covers and updated content “to inspire a new generation of readers.”

Sales for the “Left Behind” series by Tim LaHaye and Jerry B. Jenkins have “remained consistently strong since we stopped publishing new titles in 2007,” said Cheryl Kerwin, Tyndale senior marketing manager. The titles remain among the company’s top-selling fiction titles, and more than 25,000 copies of the e-book versions have been sold since they were released a few months ago. “We felt the time was right to give the books a new look that evokes a sense of timeliness for the days in which we live,” Kerwin said.

With bright orange spines and strong graphics, the new designs “imagine how TV networks would cover the end times as the sequence of events takes place,” said Kerwin. “We approached the imagery and composition with an eye for photojournalism rather than pure fictional drama. The result is a collection of covers as arresting as a breaking news bulletin. We have been very pleased with the positive feedback we’ve received from the trade.”

In addition to the new look, additional content includes a “Test Your Prophecy IQ,” “The Prophecy Behind the Scenes” and “In the Meantime,” a look at events that have occurred since the series released.

Since the series began 16 years ago, “Left Behind” and related titles has sold more than 63 million copies. Seven titles in the series were No. 1 best-sellers. The “Left Behind” brand includes 12 adult novels, three prequels, one sequel, a set of 40 juvenile novels, audiobooks, devotionals and graphic novels.