The Retailers Choice Awards program has been increasingly acknowledged as an important way of recognizing some of the most significant new life-changing products in the Christian retail industry.

For 2011, a number of new categories have been added, including First-Time Authors and books in the Reformed theological tradition. Also added Curriculum: Nontraditional for lessons that fall outside the scope of Sunday school and Vacation Bible School.

Additionally, fiction has been expanded to include all of the following: Children's; Contemporary Romance; Fantasy/Science Fiction; Historical Romance; Mystery and Suspense; and General.

Suppliers who nominate their products by Jan. 17 can save on entry fees by using the Early Bird option (buy five, get one free; buy 10, get two free, and so on). The entry fee remains just $50 per item. The nomination period for publishers and other suppliers runs until Jan. 31.

Voting will be by Christian bookstore owners, managers and staff evaluating the nominees for the impact they have had. The winners will be announced in April.

Click here for more information, or e-mail Christian Retailing Managing Editor Christine Johnson at This email address is being protected from spambots. You need JavaScript enabled to view it..