Christian Retail Offers For the week of Dec. 7

Online specials led the way, with Standard Publishing offering 20% savings on any Bible at its Web site. The promotion  spotlighted the Standard Full Color Bible, with its 12 different color-coded themes including Love, Salvation and Discipleship.

Christian Book Distributors offered 10% orders of $50 or more through Dec. 11, while its “Midweek Markdowns” ranged from a faux wood musical holy family for $19.99 instead of the usual $31.99, to a mini gingerbread house kit cut from $5.99 to 99 cents.

CVC Christian Bookcenters focused on guys, promoting “Gifts For Him” suggestions that included the three-part “Left Behind” DVD set for $14.98 as the Deal of the Week and Dicksons’ sage green/honey gold diagonal  crosses tie for $7.99 instead of $18.99.

The CLC email also included a 20% discount coupon--the same reduction offered in select Bibles for children, tweens and teens at Parable. Its promotion focused on “Christ-centered gifts for little hearts,” including The Berenstain Bears and the Golden Rule, one of the new Zondervan releases, for $2.97 rather than $3.99.

Mardel was promoting free Youth Pastor Plus kits, available in-store only. New Christmas music priced at $9.99 included Casting Crowns’ Peace on Earth and Barlow Girl’s Home for Christmas. Select framed art was on offer with savings of more than $200.

Not surprisingly, the latest DVD release in the “Narnia” series led the way, offered for $19.99 by Mardel Christian & Education Supply and CLC Christian Bookcenter, while Parable stores took a further two cents off its sticker price. The Chronicles of Narnia: Prince Caspian is regularly priced at $29.99.

It’s the season for list making, so no surprise that there’s a variety to ponder in the Christian products world.

CBA Training and Consulting Manager Mike Hockett suggests ways that retailers can make the most of coupons in a piece about “The Shift to Thrift.”