How digital publishing is changing the category—and what stores can do
Fiction remains a strong category for Christian publishing, with new genres emerging while old favorites continue to perform well. But the category is facing changes, especially in the light of the growth of e-book sales.·We discussed some of the issues with representatives of leading Christian fiction publishers. Taking part in our conversation were:
1·Allen Arnold, senior vice president and publisher, fiction, Thomas Nelson
2·Mary Burns, vice president of publishing, Barbour Publishing
3·Don Gates, vice president of marketing, trade books, Zondervan
4·Nathan Henrion, national sales manager, ABA and digital, Baker Publishing Group
5·Karen Watson, associate publisher, Tyndale House Publishers
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The digital publishing revolution isn't just about newly written books. The Bible has been presented as an award-winning audio project in recent times and is proving increasingly popular among e-reader users. We discussed the growth of the non-print Bible market, and the opportunities and implications, with leading suppliers in the category.
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What does Bill Wiese's 23 Minutes in
Hell (Charisma House); Stormie
Omartian's The Power of a Praying Parent and The Power of a Praying
Wife (both Harvest House Publishers); Sarah Young's Jesus Calling
(Thomas Nelson); and Patrick Morley's The Man in the Mirror (Zondervan)
have in common?
Listen in as Christian Retailing
News Editor Eric Tiansay discusses the sleeper hits, which are million-plus
sellers, with Woodley Auguste, director of marketing and publicity for Charisma
House; LaRae Weikert, vice president of editorial for Harvest House Publishers;
Laura Minchew, vice president and publisher of children and gift specialty books
for Thomas Nelson; and Don Gates, vice president of marketing for trade books at
Zondervan.
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Facebook has more than 500 million active users, and
Christian retailers are among those who have tapped into the enormously popular
social networking site.
Listen in as Christian Retailing News Editor
Eric Tiansay discusses the impact and importance
of Facebook with Christian retailers: Todd Whitaker, manager of New Life
Christian Stores in Forest, Va.; Angie Adams, owner of Guiding Light Christian
Store in Barboursville, W.Va.; Michelle Cousins, owner of Capstone Christian
Store in Mechanicsville, Va.; Dan Panella, owner of Vine & Branches in Lodi,
Calif.; and Kira Brant, owner of Kira's Cottage Christian Store in Franklin,
Ind.
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Despite a tough economy and cultural changes, is Vacation Bible School (VBS) still a popular church ministry and a good bridge-building opportunity for Christian stores?
Listen in as Christian Retailing News Editor Eric Tiansay discusses VBS with Christian retailers: Marty Thomas, buyer and department manager at Shepherd's Fold Books in Rock Hill, S.C.; Ken Flanders, owner of The Olive Branch in Dublin, Ga.,and Chuck Broderick, co-owner of Sarasota Christian Bookstore in Sarasota, Fla.
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Industry Roundtable
