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Written by DeWayne Hamby
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Tuesday, 12 May 2009 04:59 PM EDT |
 While digital music-only releases have mostly been the products of experiments by independent artists, Amy Grant's recent iTunes exclusive release EP, She Colors My Day, is a sign of a new strategy from the Christian music pioneer, said her manager Jennifer Cooke.
- In the May 12 entry, “Digital or Physical Releases? Here's Where Things Stand,” on Cooke's What's Cooke'n Blog, Cooke explained that the music industry is “shifting at warp speed toward digital music becoming the predominant form of purchasing.” She then added that the hurdles record companies have in order to get physical product to sell in brick-and-mortar stores:
- “The big retailers drive a hard bargain with labels in terms of what the labels need to pay for price/positioning in their stores and it has become less and less cost effective for labels to spend their dollars buying positioning in a store without a massive radio hit or tour happening to support the release.”
- Cooke also identified Grant as an “independent artist” who is “recording music for the first time without a label.”
- She concluded the post saying that she doesn't believe Grant's days of releasing physical albums are over, but that “right now (Amy) wants to have fun with recording/releasing music in a new and interesting way.”
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