Using an example to make his point, he said that if a writer sent a "blank book" with a title, author's name and payment to a vanity publisher, it would be published. Why? "Because it's a business transaction," he said. Jenkins didn't elaborate on the finer points that differ from company to company in the self-publishing world.

Clearly not an enthusiast, Jenkins did say there is a place for self-publishing, mentioning that he had self-published a book of his father's poetry for the few hundred people who would be interested in reading it.

Jenkins' remarks came in the context of noting the sheer number of books that are written every year but which don't sell in significant numbers. He also noted that there are fewer Christian bookstores to give exposure to the many titles in today's market.