As the Christian music industry gears up for its big day of the year—the Dove Awards ceremony, April 21—retailers are majoring on music in their promotions.

LifeWay Christian Stores offers savings on recordings by all the nominees, with Francesca Battistelli's My Paper Heart Deluxe, Jason Crabb's self-titled release and Toby Mac's Tonight among the titles reduced from $13.99 to $11.99 each. Casting Crowns' Until the Whole World Hears is reduced to $9.99, while Ten Avenue North's Over and Underneath is available for $7.99.

Parable Stores are taking 20% off all the nominees, reducing Mary Mary's The Sound to $11.98, Skillet's Awake to $13.58 and Tonight to $9.97.

Family Christian Stores (FCS) presents a $7.97 special running through April 23. Among the titles available are Hello Love (Chris Tomlin), A New Hallelujah (Michael W. Smith), The Altar and the Door (Casting Crpwns) and Beauty Will Rise (Steven Curtis Chapman).

The chain also offers MercyMe's forthcoming The Generous Mr. Lovewell for a pre-buy price of $11.99, down from $15.99, and a free "Lovewell" bracelet, value $1, commemorating a donation from the proceeds to FCS' The James Fund, partnering with the band to support well-drilling projects in the Dominican Republic.

Another FCS pre-buy offers Newsboys' Born Again, out July 13, for $9.97 instead of the regular $13.99.

Mardel Christian & Education's $5 Music Selection includes Chris Tomlin's See the Morning, Matthew West's Something to Say, Mandisa's Freedom and Rush of Fools' Wonder of the World.

LifeWay's email promotion also highlights its April 17, third annual Tax Savings Day, giving 10% off shoppers' entire purchase. FCS's promotion includes a coupon for 25% of any one regularly priced item or 10% off a sale item.