Two leading chains present half-off specials with an emphasis on children's products.

Mardel Christian & Education Supply is knocking 50% off items in Sheila Walsh's "Gigi, God's Little Princess" line. That prices DVDs Gigi's Big Break and Gigi: Bursting With Readiness at $7.49 each, God's Little Princess Devotional Bible hardcover at $8.49, Gigi's Royal Scepter at $5 and Gigi: God's Little Princess Doll at $9.99.

Family Christian Stores' "Share Your Faith With Your Kids" promotion sees Stephen Elkins' 100 Bible Stories, 100 Bible Songs reduced to $9.99 while Gwen Ellis' Read and Share Bible retails for $8.49. DVDs featured include Facing the Giants ($7.49) and the Wonders of God's Creation six-disc pack ($29.99).

The chain's offer also includes products for parents. Among them are Have a New Kind by Friday by Kevin Leman ($8.99), The Power of a Praying Parent by Stormie Omartian ($6.99) and Gary Chapman's The Five Love Languages of Children/Teens ($7.49).

Also part of the Family email is a pre-buy offer on the hit faith-based film, The Blind Side. Available on DVD March 23, the Oscar-nominated film can be purchased in advance for $24.97, $4.01 off the regular price.

Mardel's 50%-off list also includes more than a dozen items in a Heartsong collection that includes a petite hurricane tea light holder with finch design and a 3x3 photo frame with a butterfly and bird design (both from $19.99 to $7.99) and a wall plaque featuring a white flower and bird (from $16.99 to $7.99).