Christian Retailing

STILL RIDING THE 'SURFER' WAVE Print Email
Written by Staff   
Wednesday, 06 April 2011 09:57 AM America/New_York

Christian retail channel offers for the week of April 4

Stores continue to ride the wave of interest in the inspirational Bethany Hamilton biopic, Soul Surfer, which opens in theaters April 8.

LifeWay Christian Stores repeats its offer of last week, presenting the chance for $10 off a ticket or a $5 concession voucher with the purchase of select DVDs. The same promotion is also carried this week by Mardel Christian & Education, amily Christian Stores and Parable stores.

The LifeWay movies featured in the offer include Gifted Hands: The Ben Carson Story and Faith Like Potatoes, each selling for $14.99. Both those films are included in Mardel's line-up, which prices them at $9.99 each along with To Save a Life and Walking on Water.

Family has Faith Like Potatoes and To Save a Life for $19.99 each with the ticket special. Other titles included are Walking on Water ($15.99) and Cloudy With a Chance of Meatballs ($19.99) Family's emailing ends with a “create your own sale” coupon for 25% off an entire purchase of regularly priced items.

The $10 ticket offer is included in the 16-page Easter sale catalog spotlighted in Parable stores' mailings.

LifeWay's music promotion leads with new releases from Mandisa (What If We Were Real) and Rebecca St. James (I Will Praise You), each reduced to $9.99. Available for the same price are Kirk Franklin's Hello Fear and Francesca Battistelli's Hundred More Years, each down from $13.99

The LifeWay emailing includes an in-store 40% reduction on any one regularly priced item, April 23-May 7, for those spending $35-plus in a single purchase between April 4 and 23.

A second Mardel promotion highlights children's story Bibles available for $12.99 each and Resurrection Eggs available in-store for $9.99, reduced from $16.99.

CLC Bookcenters' Book of the Month offer prices Richard S. Jensen's Finding the Jewel in Job Loss at $9.97.

Christianbook.com's Midweek Markdowns include VeggieTales' An Easter Carol DVD $10 off at $4.99, Experiencing the Resurrection by Henry Blackaby and Melvin Blackaby reduced from $16.99 to $2.99 and Lee Strobel's The Case for Christ down from $14.99 to $7.49.